(World Wildlife Fund) operates in more than 90 countries
and is the world's largest and most experienced independent
Founded on 11 September 1961 amid serious concern that
habitat destruction and hunting would soon bring about
the extinction of much of Africa's wildlife, the WWF
has a distinguished group of founders, including biologist
Sir Julian Huxley and naturalist and painter Sir Peter
Their HQ were established in Switzerland, with other
offices established worldwide, starting with the UK.
During their forty-five years of existence, the focus
of WWF's work had broadened – now not only does
it encompass the conservation of wildlife and habitats,
but also the wider implications of man's activities
on the environment.
In 1980, their World Conservation Strategy warned that
unless nature and the world's natural resources were
conserved, humanity had no future. WWF developed the
concept of sustainable development (which means living
within the limits of the natural environment without
compromising the needs of future generations) and this
is now integral part of the organisations thinking.
funds and manages countless conservation projects worldwide
and they implement positive changes within government
legislation and policy-makers. They conduct research,
work with business and industries addressing global
threats and they influence education systems.
relies on donations - with 90 per cent of their income
deriving from voluntary sources - and it has around
five million supporters worldwide.
Support the World Wildlife Fund
protect endangered Species and Habitats by joining the